Are you advertising your business? How are you doing it? Is your advertising budget being spent only on offline media? It is time to diversify yourself!
Online social network advertising has risen to $2.5 billion. This is a growing network that needs to be utilised. Take a look:
Why business owners aren’t using social media
- Some business owners don’t understand it
- They view it as something that children use
- They don’t know how to utilise social media to interact
- They are afraid of looking like spammers
- They do not have enough time
What business owners need to understand
- It does take time
- It is a must to be online now
- Advertising has changed
- It will require learning new marketing techniques
- Advertising offline and online are very different
- Many businesses are recognising the need for social media
- This is not new, there is competition from your competitors online
Price of Social Media
- Hiring a full-time social media consultant can cost $57 000 per year
- You need to hire someone knowledgeable and experienced
- Please view the post on the cost of social media
Advantages of social media
- Interacting with your customers
- Increasing your ROI (return on intvestment)
- Finding out what your customers think
- Testing products/services
- Creating buzz for new products/services
- Acquiring new customers
- Competing internationally
- Advertising internationally
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Socially Lost in Media – Social Media Marketing and Management
